The Retail Revolution is a holistic approach to raising customer satisfaction through the integration of visual design and human processes.

What sets Mazda apart is that the Retail Revolution program goes far beyond being simply a facility program. It creates an environment that puts a uniquely Mazda spin on the sale and service of cars and trucks.

The Retail Revolution was developed based on Mazda’s examination of industry best practices and the progressive, forward thinking Mazda dealers that are changing the customers’ sales and service experience.

A dealership experience that is informative, positive, engaging and even fun is the core of Mazda's Retail Revolution initiative. This unique endeavor, proprietary to Mazda, is aimed at enhancing the consumer car-buying and ownership experience, and has literally transformed the way people shop for cars. Transcending many levels, from the way Mazda dealerships are designed, the provision of customer-centric technology and business tools to educate and information customers, current and potential customers benefit from the Retail Revolution experience, and Mazda is encouraged and enlivened by the results.

A Retail Revolution facility is unique in that three main components are brought to life: customer information, environment, and the Mazda Test Drive. Customer feedback has been tremendous, as they feel more in charge of the overall purchase process. Spending more time, asking more questions, feeling self-assured and understanding the vehicle's they're interested in on a much more meaningful level are just some of the ways Mazda customers are having a better time while visiting a Retail Revolution Facility.

Retail Revolution is one of the most important ways Mazda is looking to change the face of the vehicle buying and ownership experience. Stellar customer service, an amazing line-up of products and an overall commitment to customers are at the foundation of Mazda, and Retail Revolution is proving to be one of the strongest ways Mazda can deliver on its commitments.